97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING.*

Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women experience it: hair fall from frequent brushing, blow-dry heat, and overstyling. Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a new generation. With Genesis, a powerful haircare range that addresses hair fall due to breakage from brushing, your days of seeing hair on your brush are finally over.

Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs. Non-Conditioning Shampoo.

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MORE STRENGTH. LESS BREAKAGE.

Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.

CARE FOR DRY, WEAKENED HAIR

Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.

*Vs. non-conditioning shampoo

Kérastase identified the two reasons

why women experience hair-fall.

HAIR-FALL FROM THE ROOTS

Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and evironmental lifestyle choices affect the hair at the livingroot. The bulb becomes progessively detached from the root. The bulb becomes progessively detached from the scalp and hair-falls out in the shower, at work or in the car.

HAIR-FALL FROM THE BREAKAGE

External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.

Discover The Genesis Range

Genesis combines the efficacious solution to hair fall due to breakage from brushing with the indulgence of a hair ritual. With Genesis, Never Be Afraid of Falling.